153 Entertainment
153 Entertainment is a recording label and artist management company aimed at creating healthy music.
While at 153 Entertainment, I worked directly with their signed artists to create social media marketing content that would fit well their brand image. As their Social Media & Branding Manager, I managed the development of their brand guidelines and social media marketing plans. I also oversaw their content creation process by developing a database of content creators and managing the timelines involved with each project - including music videos, photoshoots for album covers, and EPKs.
Content
The content below was created to promote NIve’s livestream to celebrate his one year anniversary with 153 Entertainment. After several discussions with the CEO, we decided that NIve should go in a contemporary direction and move away from the colorful k-pop image that he had previously. My goal was to give him a brand that matched his personality and was true to who he was. Using photos from a recent photo shoot, I created these images. I also had a hand in planning and producing the livestream.
Accounts Handled
