Honey’s Kettle is a Black-owned Fried Chicken Restaurant famous for its delicious kettle-fried chicken, fluffy buttermilk biscuits, and 2020 feature in Pharrell and Jay-Z’s latest music video, Entrepreneur.

As their social media manager, I have a hands-on role in community management, content creation, content strategy, and influencer marketing. Since joining the Honey’s Kettle team in February 2019, our Instagram following has grown from 4783 to 23,200 and we have plans to continue that growth through active community management, influencer marketing, increased PR efforts, and new social media marketing initiatives.

Influencer Marketing

Finding people who want free fried chicken was not difficult at all, but finding the right people to offer free fried chicken to was where it got tricky. Deciding on my goal was crucial to developing an influencer marketing strategy. In order to make Honey’s Kettle a Southern Californian household name, I focused on engagement and reach when deciding on who I should reach out to. After doing some research and compiling a list of influencers that were Honey’s Kettle approved, I began reaching out to all of the influencers and negotiating the best way we can work together, which usually ends with a free meal and content for them and new customers for us. I tracked all of the results by staying in contact with the influencers from start to finish and updating results on a spreadsheet. I consider a collaboration a success when I see high engagement with the post, the influencers provide analytics of the reach, and there is an influx of new followers after the post is made. I work with a range of large scale and micro foodies for Honey’s Kettle’s influencer campaigns.